Privacy policy

Last updated: June 2026

The short version: We will never sell your personal information to third parties. Full stop. We collect data to run our store and serve you better, not to hand off to random companies.

What We Collect

When you shop with us, we may collect:

  • Name, email address, shipping/billing address, and phone number
  • Payment information (processed securely; we never store full card numbers)
  • Order history and browsing behavior on our site
  • Device and browser information
  • IP address

How We Use It

We use your information to:

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and support responses
  • Improve our site and product offerings
  • Send marketing emails (only if you've opted in, and you can opt out anytime)
  • Send SMS cart reminders and promotional messages if you've opted into SMS marketing

SMS Marketing

If you opt into SMS marketing, we may send you promotional messages and cart reminders via text. We use cookies to track items in your cart, including abandoned carts, to determine when to send cart reminder messages via SMS. Message and data rates may apply. You can opt out at any time by replying STOP.

Cookies

We use cookies to keep your cart intact, remember preferences, and understand how people use our site. You can disable cookies in your browser settings, but some features may not work as intended.

Third Parties

We work with trusted third-party service providers to operate our store, including Shopify (our platform), payment processors, shipping carriers, and marketing tools. These providers only receive the data they need to do their job, and they are not permitted to use it for their own purposes.

We do not sell, rent, or trade your personal information. Period.

Your Rights

Depending on where you live, you may have rights under applicable privacy laws (including CCPA for California residents and GDPR for EU residents), including the right to access, correct, or delete your personal data, and the right to opt out of certain data uses.

To exercise any of these rights, contact us at:

Data Security

We use industry-standard security measures to protect your information. No system is 100% bulletproof, but we take it seriously.

Changes to This Policy

If we update this policy, we'll post the revised version here with an updated date. Continued use of the site after changes means you accept the updated policy.

Questions?

Email us at support@lethalperformance.com. We're real humans. We respond.